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Social Media Facts

Per HubSpot,

  • 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year.

  • 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook

  • Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels.

  • 90% of people on Instagram follow a business.

  • Two out of three users are likely to buy something on TikTok while using the app.


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